Looks like the
Oscar winning actress will not be the only one making the headlines. Mamie
Gummer, 31, Grace Gummer, 28, and Louisa Gummer, 23, are the faces of LA based
designer Clare Vivier’s new collection for H&M-owned brand
&OtherStories. The sisters are in show
business just like their mother - Mamie and Grace are actresses and Louisa is a
model.
The designer has
teamed up with the high street retailer for the second time. Creative Director
Sara Hidén Bengtsson says that the collection is “sophisticated yet bold,
bringing a piece of that elusive and charming California essence to our
customers”.
Shot by the
legendary photographer Stephen Shore, the collection is inspired by “the urban
busy woman” in Vivier’s words. She describes the garments as “utilitarian, but
distinctively chic and fun”.
The sisters
bring this aesthetic to life. As Vivier says, ”[They’re] dream customers.
Creative, hardworking, stylish, city girls.” The Gummers look flawless, rocking
natural make-up and beachy waves in the campaign. Wearing simple pastel hued
blouses, jeans and cool loafers, teamed with bright handbags and fanny packs,
the trio is the definition of effortless chic.
Prices range
from £7 for nail polish to £126 for a tote bag.
Mark Thursday 5th March in your diary so that you do not miss this exciting
collaboration both
in stores and online!
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